Ranging from 4,000 to 35,000 square feet, Books-A-Million stores feature an expansive selection of books, magazines, bargain books, collectibles, toys and gifts, as well as special category shops within the stores.īy leveraging the Aptos CRM solution, Books-A-Million will be able to identify, segment, engage, motivate and reward each customer by creating personalized, consistent customer experiences across channels.
While Books-A-Million’s presence has grown, the goal has remained the same: to serve each community with the best selection of books, toys, gifts and entertainment, all at great prices. Books-A-Million got its start in 1917 as a magazine stand in Florence, Alabama, and now operates over 250 stores in 32 states as well as an online store at . 12, 2019 - Aptos, Inc., a recognized market leader in retail technology solutions, today announced Books-A-Million has selected the Aptos CRM solution to provide a 360-degree omnichannel view of each customer to enhance the overall customer experience and inspire brand loyalty and sales.īooks-A-Million, headquartered in Birmingham, Alabama, is the second largest chain of bookstores in the United States.
Over 100 years in business, one of the nation’s largest book retailers will bolster its loyalty program and engage customers differently using Aptos technologyĪTLANTA - Feb.
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